HISPANIC MARKET

$798 billion in purchasing power in 2006 and growing
According to the University of Georgia’s Selig Center for Economic Growth, 2007 will be the first year that Hispanics hold a larger amount of purchasing power than any other minority group in the U.S. With almost $1.2 trillion dollars in purchasing power projected by 2011, no other market in our economy is growing at such a sustained and rapid pace.

An additional 49 million consumers
The U.S. Census Bureau predicts that by 2010 one in six Americans will be of Hispanic origin. The result will be a market consisting of 49 million Hispanic consumers who traditionally spend more on groceries, clothing, footwear, household textiles, and gasoline than the non-Hispanic population. Accordingly an increasing number of corporations are currently committing a sizeable share of their advertising and marketing budgets to this ever-growing Hispanic market.

More Hispanics with BA and Masters Degrees
According to the U.S. Department of Education , 2004 saw 84,333 Hispanics earn a Bachelors Degree while 24,017 earned a Masters or Doctorate degree. In fact, the number of highly educated Hispanics living in and immigrating to the U.S. has been increasing steadily on a yearly basis.
These bilingual and multicultural professionals, many of whom are in our database, are discovering an increasing demand for their services by corporations vying to tap into the lucrative Hispanic marketplace, both here in the U.S. and in Latin America.